I have a confession to make.
For years, I didn't really think about who published the books I was reading.
I'd pick up a book because I liked the cover, somebody recommended it, I'd read another book by the author, or — let's be truthful — it was sitting temptingly on the supermarket shelf while I was supposed to be buying bread.
Publisher?
No idea.
Then I started reading more indie books and realised there is a whole conversation going on about indie authors versus traditionally published authors.
And sometimes it gets surprisingly heated.
What Is an Indie Author Anyway?
Usually, when people talk about an indie author, they mean an author who publishes independently rather than having their book published by one of the traditional publishing houses. The term can get a little fuzzy around small independent presses, but self-published authors increasingly began describing themselves as ‘indie’ during the growth of digital self-publishing.
The big difference is control.
A traditionally published author has a publishing company behind the book. The publisher normally handles things such as editing, cover design, production and distribution, although authors are still expected to play their part in promotion.
An indie author is effectively running a tiny publishing company.
They write the book.
Then somebody has to edit it.
Somebody has to format it.
Somebody has to create the cover.
Somebody has to upload it, price it, advertise it and convince complete strangers on the internet that they should read it.
And quite often that somebody is the author.
Frankly, I'm exhausted just thinking about it.
Professional indie authors increasingly hire editors, cover designers, publicists and other specialists, so the finished process can look remarkably similar to what happens inside a publishing house.
But Aren't Traditionally Published Books Better?
This is where people start throwing things.
There is still an assumption in some quarters that traditionally published automatically means good, while self-published means not good enough to get a publishing deal.
Research into readers' attitudes has found that this perception hasn't entirely disappeared. Some readers still regard traditional publishing as a kind of quality-control stamp and want stronger recommendations before taking a chance on a self-published title.
I understand where that comes from.
The uncomfortable truth is that anybody can self-publish a book.
And I mean anybody.
There is nothing stopping somebody from finishing their first draft at breakfast and publishing it before lunch.
No editor. No proofreader. Homemade cover featuring a photograph of their neighbour's cat for reasons that become increasingly unclear.
Those books exist.
I've encountered some.
But here's the other uncomfortable truth.
I've read traditionally published books that I thought were dreadful.
I've found typos in them. I've encountered plots that made absolutely no sense. I've finished hugely hyped bestsellers and stared at the cover wondering whether I'd accidentally read a different book from everybody else.
A publishing contract is not a magical certificate declaring:
THIS BOOK IS BRILLIANT.
It means a publisher decided to publish it.
Those are not quite the same thing.
Indie Books Can Be Fantastic
Some of the best books I've stumbled across have been independently published.
And I think stumbled across is important.
Because finding them is often the problem.
Traditionally published books can appear in Waterstones, supermarkets, newspapers, magazines and all over social media. They might have publicity teams, advance campaigns and hundreds of review copies circulating before publication day.
An indie author can be sitting at home thinking:
"Mum bought one."
That's rather a different starting point.
Online bookselling changed things enormously because digital shelves don't have the physical space restrictions of a bookshop. That helped independent authors reach readers directly and, eventually, put self-published books onto major bestseller lists.
But having the opportunity to sell a book isn't the same as getting anybody to notice it.
There are so many books.
That's where reviews, bloggers, BookTok, Bookstagram and good old-fashioned word of mouth become incredibly important.
Indie Authors Can Take Risks
This is probably what I find most interesting.
A big publisher needs books to sell.
Obviously an indie author would quite like their book to sell too — food and electricity remain annoyingly expensive — but they have more freedom to decide exactly what they're going to publish.
That can mean unusual genres, strange combinations of genres, enormous books, tiny books, unconventional protagonists or stories that somebody in a publishing meeting might decide are too difficult to market.
Creative control is one of the reasons authors themselves give for choosing independent publishing.
Sometimes those risks don't work.
But sometimes you discover something wonderfully different.
And I'd rather have a few strange books in the world than every novel being designed by committee to resemble the last bestseller.
Traditional Publishing Has Advantages Too
Of course it does.
I'm not joining Team Indie and preparing to throw tomatoes at Penguin Random House.
Traditional publishing can give authors professional editorial support, production expertise and, importantly, much greater access to physical bookshops and traditional distribution.
There is also something reassuring about knowing that several people have been involved before the book reaches you.
Does that guarantee I'll enjoy it?
Absolutely not.
But there is normally a professional production process behind it.
So Which Is Better?
Neither.
There. I've solved the internet.
I don't think indie versus traditional is particularly useful when deciding whether a book deserves to be read.
There are brilliant indie books.
There are terrible indie books.
There are brilliant traditionally published books.
And there are traditionally published books I've finished only because abandoning them felt like admitting defeat.
What matters to me is whether the story is good.
Has the book been properly edited?
Does it make me care about the characters?
Am I still thinking about it the following morning?
Did I stay up until 1 a.m. saying, one more chapter, despite knowing perfectly well that I had to get up the next day?
If the answer is yes, I really couldn't care less whose logo is printed on the copyright page.
Perhaps that's the nicest thing about being a reader.
We don't actually have to choose a side.
We can have both.
And given the current state of my bookshelf, apparently I intend to.
